What UGG Is Doing About Counterfeiting

UGG works with worldwide customs authorities and law enforcement agencies to find and stop the shipment of counterfeit goods, preventing them for getting to unsuspecting customers like you. UGG also actively works to take down counterfeit websites, sponsored links, online auctions, and trade board listings.

We use the latest security to help ensure authenticity. Every authentic UGG and I Heart UGG product comes with a security feature contained in a reflective security label sewn into the left shoe or boot and/or security sticker on the shoebox, allowing instant authentication of genuine UGG products. Click here for more information on how you can be sure you’re buying authentic product.

UGG® is also committed to educating flea market owners and customers about the dangers of selling counterfeit UGG® brand products and what they can do to protect themselves. We have partnered with flea markets to implement guidelinesthat will ensure customers are protected against these hazards.

FOR RECENT COVERAGE OF OUR EFFORTS TO COMBAT COUNTERFEITING,
CLICK ON SOME OF THE NEWS STORIES BELOW:

HSI Seizes $30 Million in Counterfeits in Boston, MA

Taking Down a £100,000 Counterfeit UGG eBay Empire

Inside the $500 Billion World of Counterfeiting

Law Enforcement Cracks Down on 2,500 Counterfeit Websites

NY Officials Smash Counterfeit Ring

Twenty Nine Charged in New Jersey